Developing content for your business website is by no means something that should be done lackadaisically. Apparently, the business website is like a “shop”, only that it is located in cyberspace. And that is why an integrated website design is non-negotiable. An operational copywriting technique should be utilized such that content is driven in an attractive way that resonates with the target audience/customers.
Not only should the website design be all-inclusive, but it should also illuminate the business products with the use of visual representations like quality images and videos as well, all with the aim to aid marketing and intensify sales.
Creating business website content involves strategic planning. Point of sale which is the unique value/solution your business proposes needs to be first identified. Only then can you efficiently plan, organize, implement, monitor, and control projects as well as other business solutions and processes via your business website. Thinking of developing content for your business website? The trio to-dos:
THE SWOT ANALYSIS
It is essential for every “result-driven” business to identify its strengths, weaknesses, opportunities as well as threats. This identification comes in handy when creating content for your business website since the analysis provides your business a clear view of its selling point as well as marketing solutions that would be foregrounded on the website.
WRITE AN “ABOUT US” PAGE
Every business website… in fact, every website should have an “About Us” page. This page allows prospects to learn more about your business/brand as well as what you have to offer them; it ultimately gives you the opportunity to “sell” your business and inspire trust in your customers and prospects as well.
KNOW YOUR AUDIENCE
When the knowledge of your audience’s interest and the understanding of what they expect from your business is incorporated into website design, not only will this knowledge help you channel your contents in the right direction, it will also attract prospective customers to your business website consequently increasing sales/profit.
And the Trio red flags;
Grammatical errors make the wrong impressions on prospects, they also create misunderstanding when communicating your market/products. Hence, they should be TOTALLY avoided on your website. The use of language should be impeccable, multiple proofreading cum editing should be done to check for mistakes related to coherence, punctuation, diction, spelling, and orthography in general.
Stealing intellectual property is a grave offense and should be avoided by all means. As much as possible, all Ideas presented should be novel and original. Make your research and in cases where references are crucial or unavoidable, credit the author(s) and include the references of all cited works/quotations.
SUBSTANDARD IMAGES AND VIDEOS
One of the apparent red flags on any website is substandard visuals. When physical representations are employed, pictures and videos should be nothing less than top-notch, you should utilize high-quality images that attract traffic and increase engagement.
You tell stories about your business with pictures and videos, what type of market are you than selling when the quality of the medium employed is nothing to write home about? Lastly, what is the worth of a beautiful page with awesome content that would not be found?
Now that you have gone through the pain of integrating a quality website design with the creation of impeccable content, trust me, your business website deserves to be pushed out there to the world for prospective customers/clients. And this is where optimizing your website for SEO comes in.